privacy policy

last updated: September 2025.

at afterfive (“we,” “our,” or “us”), your privacy is of utmost importance. this privacy policy explains how we collect, use, disclose, and protect your personal information when you visit and use our website www.afterfive.pk (the “site”) and purchase our products and services.

information we collect

we collect personal information that you voluntarily provide to us when you:

create an account or register with our site
place an order or make a purchase subscribe to newsletters or marketing communications
contact our customer support use any interactive features of the site

this information may include your name, email address, phone number, shipping and billing address, payment details, and any other information you choose to provide.

we also collect certain technical data automatically such as your ip address, browser type, device information, and browsing behavior through cookies and similar technologies to improve our services.

how we use your information

your information is used to:

process and fulfill your orders communicate with you about your account and purchases
provide customer support send you promotional offers and updates (with your consent)
enhance and improve our website and services
comply with legal obligations

google analytics

our site uses google analytics, a web analytics service provided by Google LLC. google analytics uses cookies to help analyze how users interact with our site. the information generated by the cookie about your use of the site (including your ip address) is transmitted to and stored by google on servers in the united states.
google uses this information to evaluate your use of the site, compile reports on site activity, and provide other services related to site and internet usage. google may also transfer this information to third parties when required by law or to trusted partners who process data on google’s behalf.

by using our site, you consent to the processing of data about you by google in the manner and for the purposes set out above. you can choose to disable cookies through your browser settings, but this may affect site functionality.

sharing your information

we do not sell your personal data to third parties. we may share your information with trusted service providers who assist us in operating the business, such as payment processors, delivery partners, and marketing platforms, strictly to the extent necessary.

we may also disclose your information if required by law or to protect our rights.

security

we implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

your rights

you have the right to:

access and update your personal data request deletion of your information
opt-out of marketing communications withdraw consent where processing is based on consent
lodge a complaint with data protection authorities if you believe your rights are violated

our site uses cookies to enhance your browsing experience. you can control cookie preferences through your browser settings.

changes to this privacy policy

we may update this privacy policy periodically. we will notify you of any material changes by posting the new privacy policy on this page with a revised “last updated” date.

if you have questions or concerns about this privacy policy or our data practices, please contact us at support@afterfive.pk.